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What Is Clean Beauty And Why Should I Care?

You probably heard the term “Clean Beauty” being used frequently by most beauty brands. But have you ever stopped and wonder, what does it actually mean? And why should you as a consumer be concerned about it?

Well, let's break down and simplify the whole concept of clean beauty for you!

So the next time when a sales assistant uses that as a selling point, you know exactly what she is talking about 😉

What is Clean Beauty?

There are actually many definitions of clean beauty.

To us, clean beauty refers to beauty products that are being made without any chemicals or ingredients that cause harmful health effects.

That means saying goodbye to parabens, phthalates, sulfates, triclosan, artificial fragrances, and many others!

Clean beauty has 3 core elements:
a) Clean = Safe for you to put the product on your body
b) Natural = Only natural ingredients are used
c) Sustainable = The whole product has to be gentle to the environment

Why Should I Care?

Like how you take care of what food you eat to take care of your health, investing in clean beauty products will reap the same benefits. Since the skin is the largest organ of our body, the products you put on your skin is equally important.

It will never harm you to invest in clean beauty. From our experience, be prepared to pay slightly more for these products. I like to think of it as an investment for a better and healthier body.

How Do I Start?

Here are some steps you can take to transit to clean beauty products!

1) Do your research

It is always good to do your research to find out the various clean beauty brands in the market, the prices, and how they are different from each other.

One powerful tool is Good Face Project, an app that is the world’s largest cosmetic database. They analyse ingredients, review brands, and have certified clean products.

The app matches you with a personalized skincare regimen that is effective and safe for your skin, put together from your favorite brands.

2) Focus on your face and head

If you are slightly tight in budget or want to make a small transition, focus on products that you use on your face and head.

These are the top 2 areas that you apply products most frequently. You wouldn't want toxins seeping through them every right?

Once you have transited to clean beauty products for these 2 areas and are comfortable with venturing other areas, then move on to other parts of your body.


There is so much to learn about clean beauty and this is just the start of it. Never be afraid to take the first step and do your own research to learn more.

It doesn't necessarily mean you need to make the change immediately. Because ultimately, knowledge is a form of power too.

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