Many of our customers or potential customers were first puzzled by this concept of a deodorant bar.
How do you use it? Is it even convenient? Why make it so troublesome?
I admit, it isn’t the most convenient step to take but when you think of the bigger picture, it is worth it after all. Growing a deodorant brand with as minimal packaging as possible was something that we felt we had to do. It was done with one intention - to leave the world a better place.
It has been one year since our brand started and over the whole course, we focused on educating the market on how to use our deodorant bar. With it being such new concept in the market, it takes time for market acceptance and we know that not everyone will want to make that switch.
But let us explain the reason for taking this big bold step and perhaps you would be convinced to make that switch ultimately.
So, here is why we wanted to go low waste and why we wouldn't have it otherwise.
Have you ever noticed that the packaging waste in Singapore is so scary?
That product wrapped in plastic then placed in a box and given to you in a plastic bag. Each product almost goes through 2 to 3 rounds of packaging. Plastic, bubble wrap, Styrofoam – all these are being used to protect the product.
On one hand, I do understand that brands do want to ensure their product does not get damaged and some brands placed a very high value of the aesthetics of their items. On the other hand, that piece of packaging is only used for a few hours before being thrown away.
Deodorant is one product that I felt produce a lot of waste. The conventional ones come in those aerosol cans which cannot be recycled. If not, they come in plastic tubes and plastic pollution is an issue that we don’t want to contribute to even further.
This was why we decided to have a deodorant bar, as naked as possible and wrapped minimally with baking paper and tied up with scrap fabric.
You can place them in your own container if you wish to. I am sure you have tons of them at home you can reuse! Or you can even try to transfer the deodorant bar into those plastic tubes to reuse them and extend their life as much as you can!
Likewise, for the packaging used to ship our items to you, we say no to any new form of packaging or fillers. We collect used and clean packaging materials to be reused.
Because, why not? Why generate more waste when you can use what is currently in the market? Why not, take the opportunity to share with customers on the importance of leaving as little waste as we can and use the business as a way to educate others?
We are also happy to be part of the Zero Waste Packaging Initiative which is a ground-up movement aim is to encourage businesses to adopt a circular packaging system, provide support and recognise businesses who reduce their waste through these means.